Accidental Icon
Army One — Showroom Premiere — Est. 1998
Why Matilda?
The Fiat Multipla was never supposed to become a star. But somewhere between its polarizing design and unshakable charm, it became the most talked-about car on the internet — and Matilda was born.
Born Different
Some cars are designed to blend in. The Multipla was designed to start conversations — and it never stopped.
Spotted Everywhere
From auto shows to fashion weeks, Matilda keeps showing up where nobody expected her.
Named by Grok
When AI was asked to name the world's most underrated car, Grok didn't hesitate. Matilda it is.